Double Your Safe Deposit Income
(How to cut costs & increase profits)
Improve Your System:
Many financial institutions have considered safe deposit as a loss leader for so long that it is difficult for them to view this service a profit center. Fortunately they are now starting to realize that consumers are willing to pay more if they feel they are receiving something worthwhile. Your safe deposit area can quickly become profitable by following a few simple income generating, cost reducing and successfully tested marketing concepts. Consumers will pay a lot for a little peace of mind.
Dave McGuinn, a nationally recognized expert in the safe deposit area, will provide clear, concise recommendations to improve your bottom line and to satisfy these consumers. In addition, he will share many success stories about concepts that have enabled institutions nationwide to improve their bottom line.
What You Will Learn:
Obtain answers to the following questions and establish your own internal procedures.
What are the 40 most effective ways of generating box rentals?
Why should you always rent your boxes to non-depositors?
What is the best way to announce a box rental increase?
Should you offer large storage lockers in your vault?
Why should you never offer “free” boxes to anyone?
What fees (other than rent) should a consumer pay?
What type of consumer needs a safe deposit box?
What is the best way to survey your market area?
What is the most effective box pricing method?
Who Should Attend:
The cost savings and income generating information covered in this presentation will be of special interest and benefit to your marketing officers, branch managers, training directors and anyone in senior management who is responsible for your institution’s annual bottom line profit.